Harry Styles wants all his fans to get a taste of that “watermelon sugar” buzz.
The Grammy-winning singer, who’s kept a relatively low profile this year—aside from occasional solo moments like running the Tokyo Marathon and attending the election of Pope Leo XIV—is now diving into a new venture: selling sex toys.


His personal care brand, Pleasing, announced on July 24 that it’s expanding its lineup to include a double-sided vibrator priced at $68 and a 3-ounce bottle of personal lubricant called The Pleasing Lube, selling for $25.
The 31-year-old subtly hinted at the launch by resharing a teaser video of the new products on his Instagram Story on July 23. He also stars in a commercial for the items, which will first be available at a pop-up shop in New York on July 25.
In the ad, Harry picks up a landline phone, scribbles a note, then reads aloud: “Please yourself like you mean it.”

