The rapid growth of Malaysia’s durian sector has spurred a proliferation of private associations catering to growers, importers, and traders. The Agriculture and Food Security Ministry, however, is urging industry players to consolidate under a single federation to improve management and streamline communication.
Deputy Minister Chan Foong Hin told Malaysiakini that a centralised body would enable more efficient coordination between the government and the sector. “Currently, there are too many associations representing different segments. A single federation or board would allow us to engage with the industry effectively, as it is impossible to consult every individual player or inspect each consignment,” he said during a joint media interview on February 9.
Plans to Expand Existing Boards
Chan also revealed plans to broaden the Malaysian Pineapple Industry Board (MPIB) to cover durian and coconut, creating a “pineapple, coconut, and durian board” aimed at managing high-value commercial fruits more efficiently. The proposal, first floated in 2023, is still in the cabinet paper preparation stage. Once approved by the Cabinet and sent to the Attorney-General’s Chambers for legislative amendments, the process is expected to take up to two years.
“The government does not encourage the creation of multiple new departments without good reason. By combining pineapple and durian, we are focusing on streamlining management for these premium fruits,” Chan added.
National Fruit Debate
The ministry is also weighing which fruit should be designated as Malaysia’s “national fruit.” While pineapple advocates cite Department of Statistics data showing 80 percent public support, durian industry players argue the fruit deserves the title, highlighting its high-profile serving to Chinese President Xi Jinping during his visit. Chan said further coordination is required to settle the matter.
Strengthening Industry Engagement
To support the sector, the ministry plans to increase dialogue with durian stakeholders this year, especially in addressing challenges such as sudden price fluctuations. “Frequent exchanges are crucial. Last year, unexpected drops in selling prices sparked intense discussions within the industry,” Chan said.
He noted that decisions around branding and harvesting practices remain open for debate. “Traditionally, durians are allowed to fall naturally, but some suggest harvesting directly from the tree to enable year-round supply. Adjusting the ripening process according to logistics is also under consideration. For now, no definitive approach has been decided,” he added.
With consolidation and closer collaboration, the ministry hopes Malaysia’s durian industry can grow sustainably while resolving disputes and ensuring the sector’s resilience.
