Apple fans, get ready! The iPhone 17 series is officially arriving in just two weeks. Apple has unveiled its keynote event titled “Awe dropping”, featuring an interactive Apple logo hinting at the sleek new “Liquid Glass” design on iOS 26.
Excitingly, Malaysia is among the first wave of countries to get the new iPhones, right alongside Singapore, Australia, the US, and the UK, thanks to the recently opened Apple Store at TRX.
This year, Apple is shaking things up: the traditional “Plus” model is replaced by the iPhone 17 Air, said to be the thinnest and lightest iPhone ever. The lineup will also include the base iPhone 17, the premium iPhone 17 Pro, and the iPhone 17 Pro Max.
Apple is expected to unveil more than just iPhones. Fans may also see the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and possibly the new AirPods Pro 3, HomePod, and Apple TV.
The keynote goes live on Wednesday, 10th September 2025 at 1:00 AM Malaysian time. Tune in via Apple.com or Apple’s official YouTube channel.
If pre-order schedules follow last year, Malaysians can snag the new iPhone series starting Friday, 12th September at 8 PM, with full availability in-store and for delivery on 19th September 2025. Expect long lines at the Apple Store TRX and pre-orders via telcos and authorized resellers nationwide.
Excitement is building—are you ready for the iPhone 17?

