The Federation of Malaysian Consumers Associations (FOMCA) has urged the government to review its sugar subsidies, saying the current system no longer aligns with public health priorities as Malaysia grapples with a growing diabetes crisis.
FOMCA CEO T. Saravanan suggested a gradual reduction over three to five years, allowing both consumers and industry players time to adjust without sudden price shocks. “A gradual approach can prevent overwhelming economic impacts on low-income groups, while the subsidy savings can be redirected to public health programmes, nutrition education, and incentives for producers of healthier products,” he said.
The Malaysian Medical Association (MMA) has also called for a phased 20–30% reduction of added sugar in manufactured foods and beverages over the next three to five years. MMA president Dr. R. Thirunavukarasu warned that Malaysia is facing a diabetes crisis, noting that the country is now ranked 13th globally—and highest in Southeast Asia—for diabetes prevalence, with 21% of adults living with the disease.
The National Health and Morbidity Survey 2023 found that 15.6% of adults have diabetes, with more than half overweight or obese, highlighting the urgency of reducing sugar consumption.
Saravanan added that while some manufacturers have already introduced low-sugar alternatives due to shifting consumer demand, stricter government policies would accelerate industry-wide transformation. However, he cautioned that reducing sugar does not automatically lower prices, as reformulating products and sourcing alternatives can initially increase costs.
Primas president J. Govindasamy echoed the call for clear sugar and calorie labelling, saying it empowers consumers to make healthier choices and encourages restaurants to improve recipes. He emphasized the importance of clear guidelines and support for F&B operators, advocating a practical, gradual rollout beginning with voluntary labelling and industry training.

