The Singapore government is set to introduce regulations on the sale of “blind box” products amid concerns they may encourage gambling-like behaviour.
Home Affairs Minister K. Shanmugam, in a parliamentary reply, confirmed that legislation is being drafted to tackle the issue. Under the proposed rules, sellers would be required to disclose the odds of obtaining specific items inside the sealed packages.
“The regulations are being drafted,” said Shanmugam, who also serves as Coordinating Minister for National Security. “Mandatory and standardised disclosure of odds and probabilities will be among the points considered.”
Blind boxes, often toys or collectibles, are sold in opaque packaging that conceals the contents until after purchase. Consumer groups warn that the system resembles gambling, especially when buyers pay for a chance at rare or high-value items.
Digital versions, known as “gacha” mechanics in online games, similarly offer randomised rewards for payment, raising further concern. Regulators say the practice can be predatory, particularly for minors who are most susceptible to such marketing tactics.
The trend has grown in popularity both in physical stores and online, boosting sales for companies like China’s Pop Mart, which has six outlets in Singapore. Pop Mart did not immediately respond to requests for comment.
