BLACKPINK fans were recently given a behind-the-scenes look at the dedication it takes for Rosé to maintain her signature blonde hair, as hairstylist ChaCha (Cha Jong Hyun) shared details of his extreme work schedule in an interview. ChaCha, who styles for BLACKPINK, Sunmi, and (G)I-DLE, revealed that he has been bleaching Rosé’s roots every two weeks for the past seven years. Despite his concern for her hair health, Rosé prioritises her public image, insisting on keeping the strict routine.
The stylist explained that when Rosé is overseas—whether in Paris or the U.S.—he flies out for same-day appointments to maintain her look. “Two weeks have passed, and Rosé is in the United States or Paris. There is no choice but to go. I take a same day business trip,” he said, detailing flights of 12 to 14 hours just for a three- to four-hour bleaching session. He admitted the travel took a toll on his pelvis and tailbone, though Rosé ensured he flew business class for comfort.
Netizens on forums expressed astonishment at the effort involved, noting that bleaching hair so frequently over seven years would be nearly impossible for the average person. Comments ranged from admiration of Rosé’s strong scalp to concern over the apparent damage to her hair. ChaCha also revealed that fellow BLACKPINK member Jennie once threatened to call the police if her hair was damaged by bleach.
Fans highlighted the sheer scale of the routine, calculating that Rosé undergoes at least 26 root touch-ups per year, not including additional styling for color effects. Many also expressed curiosity about the stylist’s extensive travel, wondering how much he earns and how many airline miles he racks up.
The revelations come alongside BLACKPINK’s latest achievements: their third mini album DEADLINE sold 1.46 million copies on the first day, while Rosé made history as the first K-pop artist to win a BRIT Award, receiving the ‘International Song of the Year’ for “APT.”
This insider glimpse underscores not only the dedication required to maintain K-pop visuals but also the teamwork and sacrifices behind the scenes that support the group’s global success.
