The K-Pop sensation Jungkook is turning heads once again, this time for Calvin Klein’s latest campaign—and yes, he’s checking all the boxes in denim. Shot by acclaimed photographer Mert Alas, the “Seven” singer shows off his six-pack, tattoo sleeve, and multiple piercings, including a daring lip ring, while effortlessly flexing his modeling chops. Behind-the-scenes snaps, exclusively shared with PEOPLE, reveal Jungkook in sleek monochrome looks, posing with his chest and iconic CK waistband on full display.
In an accompanying video, the star busts moves to The Chemical Brothers’ “Block Rockin’ Beats,” flaunting his washboard figure against a seductive New York City backdrop. Calvin Klein says the campaign “showcases Jungkook’s commanding stage presence and channels the energy that made him a global icon,” capturing the renewed intensity of his partnership with the brand.
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim,” the 28-year-old shared. “The energy on Calvin Klein sets is always incredible, and this shoot was no exception. I’m excited to see the campaign out in the world.”
Spotlighting the brand’s latest denim—including Darted Carpenter Jeans and a Workwear Jacket—the campaign mixes effortless cool with a ’90s edge, complete with the CK Emblem monogram reimagined into an allover print pattern.
Jungkook joined the Calvin Klein family in 2023, kicking off with the spring collection and a shaggy mullet hairstyle, and returned for a steamy ad alongside Kendall Jenner the following season. Fresh from his South Korea military discharge in June, he also made a stylish appearance at Calvin Klein’s Fall 2025 fashion show in New York, switching from a gray two-piece to an all-black ensemble for the brand’s after-party.
With Calvin Klein cultivating the next generation of heartthrobs—including Jeremy Allen White, Michael B. Jordan, and Bad Bunny—Jungkook is clearly leading the charge.
