Justin Bieber just made a major career move — and it could earn him millions more on top of his already record-breaking $10 million Coachella paycheck.
The 30-year-old pop superstar surprised fans this week by launching his first-ever live stream on Twitch, marking his official entry into the world of streaming. The move signals a fresh chapter for Bieber, who’s been gradually re-emerging after stepping away from touring in 2022.
The stream took place in a massive indoor space decked out with a basketball court, pool table, skateboard half-pipe, and even a mini golf course. Fans tuned in to watch Bieber shoot hoops with friends, play pool, and casually hang out — though he barely acknowledged the audience at first. About 45 minutes in, he grabbed a handheld camera and gave fans a behind-the-scenes look at the control room, where a full production team managed the broadcast. He wrapped up the stream with a quick skate session and a game of ping pong before signing off with, “I’m gonna cut the stream.”
Bieber’s debut stream sent fans buzzing online, with many calling it the start of a “new era” for the singer. Sources close to him say this venture is part of a bigger plan to expand his creative empire beyond music.
It follows the announcement that Bieber will headline Coachella 2026 alongside Sabrina Carpenter — a gig reportedly earning him over $10 million, the highest payout in the festival’s history. According to Rolling Stone, Bieber personally negotiated the deal with promoter Goldenvoice, solidifying his position as one of the most powerful artists in the industry.
An insider described it as “a groundbreaking move” that proves Bieber is “fully in the driver’s seat.” They added, “His Coachella performance won’t just be a show — it’ll be a once-in-a-generation moment from a once-in-a-generation icon.”
After releasing his comeback album SWAG in July — a commercial and critical success — Bieber seems more energized than ever. Between Twitch streams, a record-breaking Coachella set, and newfound creative control, it’s clear Justin Bieber’s next era is going to be wild.
