Fast-food giant McDonald’s has officially unveiled an extensive new partnership with Netflix’s award-winning animated feature, KPop Demon Hunters. Announced on Tuesday, 24 March, the collaboration is set to bring the vibrant world of the film to life through a series of specially curated meals and limited-edition menu items. The promotion draws direct inspiration from the movie’s central rivalry between the two fictional K-pop sensations, HUNTR/X and the Saja Boys, offering fans a tangible way to engage with their favourite characters.
The partnership features two distinct meal options designed to reflect the personalities and themes of the rival groups. The Saja Boys Breakfast Meal focuses on a Spicy Saja McMuffin accompanied by hash browns and a small soft drink, branded as “Soda Pop.” Meanwhile, the HUNTR/X Meal offers a 10-piece Chicken McNuggets set along with a medium drink and three exclusive limited-time items. According to Alyssa Buetikofer, Chief Marketing and Customer Experience Officer at McDonald’s, the collaboration aims to unite the massive fandoms of both the golden arches and the Netflix sensation in an authentic way.
Among the most anticipated additions to the menu are the Ramyeon McShaker Fries, which provide a spicy and savoury twist on the brand’s classic fries. The seasoning, inspired by the favourite snacks of characters Rumi, Mira, and Zoey, features a blend of soy, garlic, sesame, and traditional Korean spices. To complement the meal, McDonald’s is introducing two new dipping options: the sweet and spicy Hunter Sauce and the tangy, purple-hued Demon Sauce, the latter of which mirrors the distinctive demon patterns seen throughout the film.
Adding a sweet finish to the collection is the brand-new Derpy McFlurry, which will be available as a standalone item. This dessert blends traditional vanilla soft serve with berry-flavoured popping pearls and is finished with a wild berry sauce coating. Beyond the food, the collaboration includes collectible merchandise, with each meal containing photo cards of the HUNTR/X and Saja Boys members, as well as a special Derpy access card. These additions are expected to drive significant interest among collectors and fans of the animated musical.
The collaboration comes on the heels of major awards success for KPop Demon Hunters, which recently secured two Golden Globes and two Academy Awards, including Best Animated Feature. Marian Lee, Chief Marketing Officer at Netflix, stated that the partnership allows fans to experience the film’s cultural and culinary details firsthand. While the official rollout is scheduled to begin at participating locations in the United States on 31 March, the global popularity of the film has led to high expectations for similar launches in international markets.
