Proton has bucked the market trend by recording strong sales of 13,451 vehicles in November, pushing its year-to-date performance 3.6 per cent ahead of 2024 and virtually ensuring a year of positive growth for the national carmaker.
This performance stands in sharp contrast to Malaysia’s overall total industry volume (TIV), which has contracted by 0.9 per cent this year. The strong results reinforce Proton’s position as the country’s second most popular auto brand.
The recent launches of the affordable Proton e.MAS 5 electric vehicle and the all-new Proton Saga have generated significant publicity and driven increased showroom traffic.
The evergreen Proton Saga remained the company’s bestseller, with 6,931 units sold in November. Demand for the new model has been immense, with bookings already exceeding 30,000 units.
Other traditional Proton models also performed strongly. The Proton X50 maintained its lead in the B-segment SUV market, while the Proton S70 held its position as the C-segment sedan leader.
Proton’s push into electrification is gaining momentum. The launch of the e.MAS 5 contributed to a 14.8 per cent month-on-month increase in sales for the e.MAS range. The Proton e.MAS 7 continues to be Malaysia’s best-selling EV, with 830 units sold in November.
“Proton’s recent launches have put us in a strong position to carry forward our sales momentum in 2026,” said Zhang Qiang, vice president of sales and marketing.
The company’s export strategy is also paying off, with year-to-date export sales rising 37.3 per cent compared to 2024. With over 5,000 units sold internationally so far this year, Proton is on track to achieve its 6,000-unit export target and further cement its status as Malaysia’s leading automotive exporter.
