The sale of Gula Rahmah (coarse sugar), which currently does not receive any government subsidies, is permitted only through the Madani Rahmah Sales Programme, conducted via mobile units and outside regular business premises.
Deputy Domestic Trade and Cost of Living Minister Datuk Fuziah Salleh said the policy remains unchanged to ensure that sugar remains affordable for the public.
“So far, this is the approved procedure for the sale of Gula Rahmah by the Ministry of Domestic Trade and Cost of Living (KPDN). However, it may be revised in the future depending on any new KPDN policies,” she told reporters after launching the Madani Rahmah Sales Programme: Back to School (PJRM KKS) initiative here today.
Gula Rahmah, priced at RM2.70 per kilogram, is an initiative by HMBE Legacy Sdn Bhd in collaboration with the ministry.
Fuziah said that a total of 50 PJRM KKS programmes are being held across Pahang from December 18 to January 11 as part of a targeted government effort to address cost-of-living concerns ahead of the new school session.
In Pahang, the programme focuses on essential school items, with major stationery suppliers participating as strategic partners. Products such as coloured pencils and calculators are offered at reduced prices to help parents and students.
“There is no price control on school supplies, as they are sold in an open market to encourage healthy competition. At the same time, we ensure that profiteering does not occur, and action will be taken if it does,” she added.
