On February 25 KST, Calvin Klein unveiled its 2026 Spring (SP26) denim campaign starring Jungkook, the brand’s global ambassador and internationally acclaimed artist.
The campaign celebrates living in the moment, showcasing denim as a canvas for personal expression. Shot and directed by acclaimed photographer and filmmaker Mert Alas, the visuals highlight Jungkook’s unique style and energetic presence, blending music, movement, and fashion into a dynamic narrative.
A campaign film features Jungkook performing to a beat-driven soundtrack, with a cameo from New York icon Rosie Perez, reinforcing Calvin Klein’s signature storytelling.
Jungkook shared, “I love Calvin Klein jeans because they fit naturally into everyday life. This campaign mixes a 90s vibe with modern style, connecting music, dance, and fashion in the energy of the city.”
The SP26 campaign will launch globally across Calvin Klein stores, its official online store, and social media platforms.
