Swatch has added a new Snoopy-themed model to its popular MoonSwatch line: the Mission to Earthphase Moonshine Gold, a limited release available exclusively on August 9 at select Swatch stores (one watch per person, per store). The new piece joins two earlier Snoopy editions — the all-white Mission to the Moonphase Full Moon and the all-black Mission to the Moonphase New Moon — which remain among the collection’s rarest and most sought-after variants.
Designed in deep navy to evoke the vastness of space, the watch shows an adorable Snoopy-and-Woodstock illustration seated on the Moon, admiring the watch’s signature Earthphase complication — an Omega–Swatch collaboration that displays Earth’s phases as if viewed from the lunar surface. The release date was chosen to coincide with the Sturgeon Moon, named for the time of year when sturgeon are most readily caught.
A highlight of the dial is the moonphase subdial at 2 o’clock, which presents two radiant full-moon motifs: one in a playful Snoopy style, the other featuring a net-like pattern as a subtle nod to the sturgeon theme. Both moon motifs are treated with Omega’s proprietary Moonshine Gold. Sparkling blue aventurine dusted across the minute track, hands, Earth and moonphase details, and the 6 o’clock subdial ring mimics starlight and enhances the watch’s celestial look.
The Mission to Earthphase also borrows hallmark design cues from Omega’s Speedmaster Moonwatch, including an asymmetrical case and the distinctive recessed Speedmaster-style subdial. Additional flourishes include a navy rubber strap that complements the dial’s deep-space aesthetic.
Collectors will find a playful secret built into the piece: when illuminated with a UV light, the Snoopy illustration reveals the hidden quote, “I beat everybody…”, a nod to a Peanuts strip where Snoopy boasts about being the first beagle to land on the moon.
Priced at S$535, the Mission to Earthphase Moonshine Gold is a single-day, limited-in-store release — a must-watch for MoonSwatch collectors and Snoopy fans alike.
