The popular restaurant chain “Fuiyoh! It’s Uncle Roger” has announced a strategic shift to “slim down” its business operations following the closure of its outlet at the IPC Shopping Centre. In a candid statement, the company admitted that its rapid growth since launching eighteen months ago led to several oversight errors during its initial expansion phase. The management acknowledged that in a rush to capitalise on early brand momentum, they signed leases in locations that ultimately proved to be an unsuitable fit for the fried rice specialist.
The chain, which was launched by famous Malaysian comedian Nigel Ng—widely known by his internet persona “Uncle Roger”—indicated that it is moving towards a leaner operational model. The company stated that instead of focusing on further expansion, they are now prioritising a more efficient team structure, a step they realised should have been implemented from the brand’s inception. This consolidation is seen as a necessary move to ensure the long-term sustainability of the business within the competitive Malaysian food and beverage industry.
In addition to the operational changes, “Fuiyoh! It’s Uncle Roger” is currently reworking its menu to better meet customer expectations regarding value for money. The revised menu is set to include an increased variety of protein options and side dishes, aiming to provide a more complete dining experience. This adjustment comes as the brand seeks to refine its core offering and strengthen its appeal to a broader range of diners across its remaining locations.
Regarding the impact on staff following the IPC branch closure, the company confirmed that all affected full-time employees have received their severance packages. The management expressed their well-wishes for the departing staff members as they move on to new opportunities. Despite the closure at IPC, the chain’s other outlets across Kuala Lumpur, Selangor, Johor, and the KLIA Terminal 2 remain fully operational and continue to serve their signature dishes to the public.
Nigel Ng first announced the opening of his debut restaurant in Malaysia in 2024, drawing significant attention from fans of his comedic content. While the initial surge of interest led to a fast-paced rollout, the current restructuring reflects a more cautious approach to the brand’s physical presence. The company remains focused on its existing profitable locations while it refines its business strategy to better align with the realities of the local market.
