In China, a quirky new trend called “pretend to work” companies is quietly becoming popular among young people. Unlike traditional offices, these places have no real boss, no company signage — yet every day, people still show up with laptops and backpacks to “clock in” as if they’re going to work.
According to Beijing Daily, these “companies” are essentially shared office spaces rebranded with a playful twist. They focus on low cost, a cozy atmosphere, and social networking. A reporter who visited one in Beijing found that it offers high-speed Wi-Fi, unlimited drinks, a realistic office setup, and even lunch boxes. For extra “authenticity,” they also provide mock boss inspections, photo-taking for check-ins, and even “employment certificates” to help fill résumé gaps.
Pricing is surprisingly affordable — in Beijing, it’s about 50 RMB a day (RM29.50), while in Hangzhou, it’s just 30 RMB a day (RM17.60), including computers, desks, meeting rooms, and even live-streaming studios.
The “employees” here come from all walks of life — some are unemployed but don’t want their families to know, others are freelancers struggling with low productivity, and some are preparing for exams or starting a business but lack a quiet workspace. One magazine editor shared that his home is too noisy, cafés are distracting, and study rooms are too quiet for phone calls — but this space offers the perfect balance of freedom and order. While it may look like “pretend work,” he says, everyone is actually working — just not for a company based there.
In Hangzhou, one “pretend to work company” spans over 400 square meters. Its founder revealed that applicants must submit a form and pass an interview before joining. Most members are freelancers, job seekers, or startup founders — using the space not only to work but also to network and find collaboration opportunities.
While the concept might sound unusual, it seems to tap into young people’s growing need for structure, community, and a productive environment — even if the “job” itself is make-believe.
