‘Other Half Got Kidnapped’: Chicken Burger Goes Viral After Customer Spots Huge Difference From Poster

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A RM3 crispy chicken burger may sound like a bargain, but one Malaysian customer was left disappointed after finding what appeared to be only half a piece of chicken inside his burger.

The customer, known as Aieman on Threads, recently shared photos of the burger he received alongside the promotional poster displayed at the stall, highlighting the noticeable difference between the advertised product and the actual serving.

In the promotional image, the burger appeared to contain a large, thick piece of crispy fried chicken that almost filled the bun, accompanied by lettuce and sauce. However, the burger received by Aieman appeared to have a considerably smaller chicken portion, along with cheese, sauce and a small amount of vegetables.

The difference quickly caught the attention of other Threads users, with some jokingly questioning whether the chicken had been cut into two portions before being served. One commenter asked if the seller had divided the chicken between two burgers, while another joked that the missing half had ended up elsewhere.

Aieman played along with the comments, joking that the other half of his chicken had been “kidnapped”. However, he later clarified that his post was not intended as a complaint about the RM3 price.

“Not complaining, just disappointed because of the picture,” he replied to one user who commented on the issue.

When another netizen questioned why he had expected more from a RM3 burger, Aieman gave a simple explanation: “Because of the picture.”

The post has since attracted more than 571,000 views, prompting a lively debate among netizens over whether the burger was acceptable for its low price.

Some users felt the serving was still reasonable considering it cost only RM3, although several admitted that the chicken portion appeared particularly small. Others, however, said the main issue was the substantial difference between the promotional image and the product customers actually received.

Several commenters suggested that food advertisements should provide a more realistic representation of the actual portion so customers can make informed choices.

Others said they might still consider buying a RM3 burger, but would have had different expectations if the smaller chicken portion had been shown in the advertisement.

The discussion has once again highlighted how promotional images can shape customers’ expectations, even when a product is sold at a budget-friendly price.

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