In what is being hailed as one of the most memorable corporate events of the year, Chinese herbal sparkling drink brand Hope Water turned its annual party into a spectacle that broke the internet. Netizens have dubbed it the “abs annual party,” and the theme — “God of Wealth arrives” — took a bold, unconventional twist.
Instead of the traditional robed deity, employees were greeted by a boy group flaunting six-packs, dressed as Caishen, the God of Wealth. The performers delivered high-energy dance routines, mingled with the crowd, distributed red envelopes and gold coins, and even engaged lucky attendees seated on a “queen throne,” creating an immersive experience that delighted staff. The opening choir’s chant of “All money back my home” quickly went viral, echoing the inner thoughts of many working adults.
The event also featured a limited-edition Hope Water drink, complete with an “abs” label that could be peeled off to reveal hidden perks, adding another interactive element to the evening.
Founded in 2018 in Hangzhou, Hope Water is known for its herbal sparkling beverages, blending traditional ingredients such as hawthorn and aged tangerine peel. This latest event, however, showcased the brand’s flair for daring marketing, capturing attention well beyond its usual fanbase.
Industry observers note that the spectacle demonstrates Hope Water’s understanding of Gen Z employees’ desire for entertainment, engagement, and Instagram-worthy experiences, turning a standard corporate party into a viral cultural moment.
