A proposed change to US firearm regulations could pave the way for licensed gun dealers to deliver firearms directly to customers’ homes, a move that may significantly boost online gun sales and benefit companies including GrabAGun, an online retailer linked to Donald Trump Jr.
GrabAGun, often described as the “Amazon of guns”, listed publicly last year with Trump Jr. serving as both a shareholder and board member. If the proposal introduced by the US Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is approved, licensed dealers would be allowed to ship firearms directly to eligible in-state buyers after online identity verification, background checks and a mandatory seven-day waiting period.
At present, customers purchasing firearms online are generally required to collect them from licensed gun stores, where in-person background checks are conducted unless the buyer already holds the necessary permit. The proposed change is regarded by many as one of the most significant shifts in US gun policy in nearly two decades.
Supporters argue the new system would modernise firearm purchases by making the process more convenient, while the ATF estimates consumers could collectively save more than US$100 million annually through reduced travel and processing time. The agency also projects that around 3.3 million gun buyers each year could eventually choose home delivery if the rule takes effect.
However, the proposal has drawn criticism from gun control organisations, firearms retailers and some industry figures who warn it could increase the risks of illegal gun trafficking, mail theft and so-called straw purchases, where legally eligible buyers obtain firearms on behalf of prohibited individuals. Critics also fear smaller gun stores could suffer financially by losing transfer fees and customer traffic generated through in-store firearm collections.
Trump Jr.’s spokesperson insisted he had no involvement in drafting or influencing the proposal, describing him as an investor who does not engage with the federal government on behalf of companies he advises. GrabAGun chief executive Marc Nemati likewise said neither he nor Trump Jr. had prior knowledge of the proposal, although he acknowledged the company was assessing its potential business impact.
Despite the uncertainty, GrabAGun has previously expressed confidence that it would be well positioned should direct firearm deliveries become legal. Trump Jr. has also publicly argued that online firearm sales offer greater convenience for consumers, particularly younger buyers and women who may be less inclined to visit traditional gun shops.
The proposed regulation is currently open for public consultation until early August and may not be finalised until late 2026 or early 2027. It could also be amended or withdrawn before implementation.
Industry observers note that if approved, the new rules would reshape the way firearms are sold in the United States, while continuing to fuel debate between supporters who favour greater accessibility and critics concerned about public safety and security.
