Sportswear brand Puma has launched a new collaboration with Pokémon to mark the franchise’s 30th anniversary, introducing a collection inspired by Espeon and Umbreon, the “Sun” and “Moonlight” Pokémon.
The range features relaxed everyday apparel, including T-shirts starting from $59, hoodies at $109 and shorts priced at $79, all designed with clean, minimal graphics. Oversized jerseys, priced at $109, include number detailing referencing the two featured Pokémon.
The collaboration also extends to footwear through Puma Hoops, which introduces the All-Pro Nitro 2 basketball shoe priced at $199. The design comes in a Pikachu-inspired yellow colourway, featuring lightning bolt accents and customised detailing tied to the character.
The Puma x Pokémon footwear line incorporates character-driven colour palettes and subtle design cues drawn from the franchise’s iconic imagery, blending pop culture with performance sportswear.
In a separate release, Puma has also continued its partnership with luxury fashion house Jil Sander, unveiling the K-Street sneaker — a low-profile silhouette designed with a close-fitting structure and ultra-thin sole.
Created under the direction of Jil Sander’s creative director Simone Bellotti, the sneaker draws inspiration from Puma’s archival H-Street running spike and traditional karate footwear, combining sport heritage with high-fashion minimalism.
The unisex model, priced at $599, is available in three variations: perforated suede in matte bronze, beige canvas, and an electric blue version with contrasting suede accents. Branding is kept understated, with subtle co-branded detailing featuring Jil Sander lettering and Puma’s signature leaping cat logo.
