A baby-shaped “stress relief” toy has sparked controversy in China after videos showing people abusing and damaging the doll went viral online.
According to reports by The Beijing News, the toy, known as “Natasha”, is designed to resemble a realistic infant rather than a typical soft stress-relief toy.
Videos circulating on social media show users throwing, stomping, pulling and even piercing the toy with needles, while others reportedly injected water into it or cut it open.
Several clips and captions accompanying the videos also drew criticism for allegedly containing disturbing and sexually suggestive undertones.
In one widely discussed example, a user was seen cutting open the doll while using captions referencing childbirth, sparking backlash from netizens.
Some promotional materials used by online sellers were also accused of featuring inappropriate poses and suggestive imagery.
Reports further claimed that certain customer review photos included revealing or indecent content, intensifying public concern over the product’s marketing.
Experts warned that directly associating baby-like figures with “stress relief” behaviour could negatively influence children and teenagers by normalising violent or inappropriate behaviour towards infants.
Concerns have grown further after reports indicated that some users and consumers of the toy are minors.
Under Chinese law, the Law on the Protection of Minors prohibits the production and spread of content deemed harmful to the physical or mental health of minors.
China’s advertising laws also ban promotional materials containing obscene, pornographic or violent elements.
The controversy has reignited broader discussions in China surrounding problematic toy designs and online marketing trends targeting young audiences.
In recent years, several unusual toys, including the previously controversial “carrot knife” toy trend, have also sparked public debate over violence and inappropriate influence on children.
Commentators from The Beijing News argued that some toy manufacturers are increasingly relying on shock value and “stress relief” concepts to attract online attention and boost sales.
They urged authorities to strengthen regulations involving toy design standards, age suitability guidelines and online promotional content to better protect minors.
