ADOR, the agency behind K-pop sensation NewJeans, has filed a lawsuit seeking US$30 million (approximately RM122 million) in damages, marking a major escalation in its ongoing dispute involving the group.
Hybe, ADOR’s parent company, confirmed that the legal action names NewJeans member Danielle Marsh, a member of her family, and former ADOR chief executive Min Hee Jin. The suit alleges contractual breaches and related damages, according to a report by the BBC.
The lawsuit follows months of internal conflict that has fractured the group. On Dec 29, ADOR announced the termination of Danielle’s contract, effectively removing her from the group. Meanwhile, the status of member Minji remains unresolved, with the agency saying discussions are still ongoing.
As a result, NewJeans has been reduced from five members to three, sparking an emotional backlash from fans. Many took to social media to express their dismay, with the slogan “NewJeans is five or nothing” trending across platforms.
Since debuting in July 2022, NewJeans quickly rose to global prominence with their signature blend of pop and 1990s R&B influences. They were widely regarded as one of K-pop’s most influential new acts.
Tensions within the group surfaced in 2024 following the controversial removal of longtime mentor Min Hee Jin. The dispute evolved into a legal and corporate battle between the members and Hybe, with the artistes accusing the company of mistreatment and manipulation.
In October, a district court ruled that the group’s members were required to honour their contracts until 2029. Despite the ruling, relations between the parties have continued to deteriorate.
ADOR said the members had been “exposed to persistently distorted and biased information,” adding that continuing to work with Danielle was no longer viable.
Music critic Lim Hee Yun said the likelihood of a full reunion is “no longer possible,” noting that the outcome benefits neither the group nor its fans. He also warned that the controversy could complicate Danielle’s future prospects within the industry.
The developments mark a turning point for NewJeans, who became the world’s eighth best-selling music act just a year after their debut. As ADOR considers its next steps, the group’s future — and identity — remains uncertain.
