Apple has surprised fans with its latest iPhone, the iPhone 17e, announcing the device directly on its newsroom without a traditional launch event at Apple Park in Cupertino, California.
Priced at £599 (USD 599 / ~RM2,810), the iPhone 17e retains the same cost as its predecessor, the 16e, but now offers double the storage. A new ‘soft pink’ colour has also been introduced, appealing to social media enthusiasts.
“iPhone 17e combines powerful performance and features our users love at an exceptional value, making it a compelling option for customers looking to upgrade to the iPhone 17 family,” said Kaiann Drance, Apple’s vice-president of Worldwide iPhone Product Marketing.
“With the A19 chip for incredible performance, double the entry storage, a smarter camera system, and enhanced durability, iPhone 17e is designed to stay fast, secure, and valuable for years to come.”
Key specifications of the iPhone 17e include:
- Display: 6.1–inch Super Retina XDR
- Camera: 48MP Fusion camera (dual-function optical quality 2x Telephoto)
- Colours: Black, white, and soft pink
- Storage: 256GB base
- Price: £599 / USD 599 (~RM2,810)
- Charging: MagSafe and Qi2 for fast wireless charging
- Availability: Pre-order March 4, shipping from March 11
The iPhone 17e also introduces MagSafe support, allowing fast wireless charging up to 15W and compatibility with a range of accessories, from chargers to wallets and camera add-ons.
Fans have expressed excitement online about the combination of improved storage and new features at the same entry price. One user commented, “256GB base storage for USD 599? Apple is finally listening,” while another praised the inclusion of MagSafe as “excellent value.”
Alongside the iPhone 17e, Apple also unveiled a new iPad Air, powered by the M4 chip. The device is priced at £599 (USD 599 / ~RM2,810) for the 11-inch model and £799 (USD 799 / ~RM3,750) for the 13-inch model, with pre-orders starting March 4 and availability from March 11.
“iPad Air gives users more ways than ever to be creative and productive, offering powerful performance and incredible versatility to help them turn their ideas into reality,” said Bob Borchers, Apple’s vice-president of worldwide product marketing.
“With blazing performance thanks to M4, incredible AI capabilities, and game-changing iPadOS 26 features, there’s never been a better time to choose or upgrade to iPad Air.”
