More than 200 content creators and social media influencers have alleged losses exceeding RM543,000 after a marketing platform reportedly failed to pay outstanding earnings for completed promotional campaigns.
One of the affected creators, Ng Yeen Theng, 31, said she joined the platform in June 2025 after discovering it through Instagram.
According to Yeen Theng, she completed a series of social media marketing assignments for several clients, including food brands, convenience stores, digital service providers and delivery companies.
“I completed around 20 assignments with expected earnings of RM10,074.08,” she said during a press conference at Wisma MCA on Tuesday.
“However, every withdrawal request remains marked as ‘processing’, and I have yet to receive any payment.”
She claimed she used her own money to purchase products required for the assignments and now believes she may have fallen victim to an online job scam.
Another content creator, Gg Unnie, 34, said she had been working through the platform as a full-time influencer since 2022.
She explained that payments were initially made every three months, but delays began appearing towards the end of 2024.
“It’s now been more than a year since I received payment,” she alleged.
“During that period, I had to continue spending my own money to complete assignments and keep working. The amount owed to me has now reached RM19,000.”
Meanwhile, Victor Teoh, head of MCA Federal Territories’ Legal Bureau, said several complaints involving unpaid earnings linked to the platform had been received and were currently being reviewed.
He explained that the platform acted as an intermediary between major brands and content creators, helping businesses market their products and services through influencer campaigns.
“Many Malaysian content creators are now claiming that the platform has repeatedly delayed payments or failed to compensate them for completed projects,” he said.
According to Victor, some affected creators have formed WhatsApp groups to coordinate efforts to recover the money allegedly owed to them.
He added that attempts to contact the platform’s management through phone calls, emails and messages had reportedly gone unanswered.
It is estimated that more than 200 creators nationwide have been affected, with total unpaid earnings believed to have reached approximately RM543,000.
The victims are now appealing to both the platform and the advertisers involved to address the issue and provide a constructive response regarding the outstanding payments.
